Blog · Benchmarks
Outbound benchmarks
The short answer
Connect rates, answer rates and meeting rates by industry, role and number type, with the maths behind them.
September 16, 2026 · 9 min
Cold call connect rates by industry, and what a good one looks like
Connect rates for B2B cold calling by industry and role, why mobile numbers move the number more than any script change, and how to tell a data problem from a message problem.
September 16, 2026 · 8 min
Is cold calling still effective for B2B in 2026?
Cold calling still books meetings in B2B, but only on mobile numbers and direct dials. Here are the current connect, conversation and meeting rates.
September 15, 2026 · 8 min
How many dials does one booked meeting take?
The full funnel from dial to booked meeting with realistic rates at each step, a table by number type, and how to work out your own required dial volume.