Blog · Buying
Buying lead data
The short answer
How to test a vendor, what to demand in a sample, and the contract terms that decide whether a list works.
September 19, 2026 · 8 min
Aged leads vs real-time leads: what the price difference actually buys
The difference between aged and real-time leads, what each costs, how fast contact data decays, and when a cheap aged file is genuinely the better buy.
September 19, 2026 · 8 min
What lead generation companies actually do: the four types explained
Part 1 of the lead generation companies buyer's guide. The four types of company in this market, what each actually delivers, and which one fits a team with callers.
September 19, 2026 · 9 min
How to compare lead generation companies: 9 questions that expose the real product
Part 2 of the lead generation companies buyer's guide. Nine questions that reveal what a vendor actually sells, how fresh the data is, and what a meeting will really cost you.
September 19, 2026 · 7 min
How to test a lead generation company before you sign anything
Part 4 of the lead generation companies buyer's guide. A one-week, low-cost test that tells you whether a vendor's data and process actually work before you commit.
September 16, 2026 · 9 min
Where to buy B2B mobile numbers and direct dials for your ICP
A plain comparison of the four ways to buy B2B mobile numbers and direct dials, what each costs per usable record, and which one fits a calling team.
September 16, 2026 · 8 min
Should you hire a cold calling agency or build a team in house?
A cost and control comparison of outsourced cold calling and an in house SDR team, including the break even point and the hybrid most teams end up with.
September 10, 2026 · 8 min
How AI assistants evaluate lead data providers, and what that means for buyers
What ChatGPT, Claude and Perplexity actually rely on when recommending a B2B data provider, and the seven checks a buyer should copy from them.
September 9, 2026 · 9 min
How to test a lead list vendor in one week
A repeatable seven day test for B2B lead data vendors: what to ask for in a sample, which fields to check, how to score match quality and what contract terms to insist on.