Blog · Data
Contact data explained
The short answer
How mobile numbers and direct dials differ, how they decay, and what quality checks actually prove.
September 16, 2026 · 7 min
Why do my cold calls always go to voicemail?
The five reasons B2B cold calls go to voicemail, how to tell a data problem from a caller ID or timing problem, and what to fix first.
September 12, 2026 · 7 min
Mobile number coverage by country and segment: what to expect
Realistic mobile and direct dial coverage rates for the United States, Canada, the United Kingdom and Australia, by company size and role type.
September 2, 2026 · 8 min
Direct dials versus mobile numbers, and when each one wins
What separates a direct dial from a mobile number, how each is sourced and verified, which roles answer which, and how to spot a switchboard number sold as a direct dial.
August 24, 2026 · 7 min
Why B2B lead lists go stale, and what decay really costs
B2B contact data decays around 25 to 30 percent a year. Here is what drives it, how to measure decay in your own CRM, and why delivery date matters more than database size.