Blog · ICP
ICP and targeting
The short answer
Writing an ideal customer profile a data engine can execute, and the targeting mistakes that quietly ruin lists.
September 13, 2026 · 9 min
How to write an ICP a data engine can actually execute
A field by field template for an ideal customer profile that a data provider can run without guessing, including the exclusions most teams forget.
September 5, 2026 · 8 min
Seven ICP mistakes that quietly kill outbound
The targeting errors that make good lists behave like bad ones: vague industries, missing exclusions, wrong seniority, unbuildable signals and profiles written for humans rather than systems.