Blog · Operations
Outbound operations
The short answer
Volume planning, pacing, rep capacity and the daily routines that turn a list into booked meetings.
September 19, 2026 · 9 min
How to get sales leads: the five routes, and what each one really costs
The five ways B2B teams get sales leads, what each costs per lead and per meeting, and how to pick one based on whether you already have reps.
September 19, 2026 · 8 min
How to get sales leads without a marketing team
Part 2 of the how to get sales leads series. How founders and small sales teams build a full pipeline with no marketer, no content engine and no ad budget.
September 19, 2026 · 8 min
From list to first meeting: a 14-day plan for a fresh batch of leads
Part 3 of the how to get sales leads series. A day-by-day plan for turning a fresh batch of contact data into your first booked meetings within two weeks.
September 16, 2026 · 7 min
What is the best time of day to cold call B2B prospects?
The best cold calling windows in B2B, why the prospect time zone matters more than the hour, and how to build a calling schedule around them.
September 16, 2026 · 7 min
How many cold calls should a rep make per day?
A realistic daily dial target for B2B reps, how it changes with dialer type and list quality, and how many fresh prospects a rep needs each day.
September 16, 2026 · 6 min
How many times should you call a prospect before giving up?
How many call attempts a B2B prospect is worth, how to space them, when to stop, and how to combine calls with email without burning the record.
September 11, 2026 · 8 min
How to feed a calling floor fresh prospects every business day
The operating routine behind daily lead delivery: how much to send, when it should land, how to avoid duplicate dials and what to do on a thin day.
August 28, 2026 · 8 min
How many prospects does one rep actually need per month
Work backwards from a meeting target to a monthly prospect volume using connect rate, attempts per contact and rep capacity, with worked examples for one, three and ten rep teams.