Glossary
B2B lead list
The short answer
A set of business contacts matched to a target market, used for outbound calling and email.
A B2B lead list names the people, their company and role, and the ways to reach them. Its value is set by how many rows actually reach the right person.
Static lists are bought once and decay from the day they are exported. Delivered lists arrive in batches and stay current.
Judge a list by three numbers: the share with a mobile or direct dial, the share still in the role, and what the seller does about wrong rows.
How we handle it
LeadNumbers delivers B2B lead lists daily, each contact carrying a mobile or direct dial and a work email.
Related terms
Keep reading
Ideal customer profile (ICP)
A written definition of the companies and people worth calling, specific enough that a data engine can execute it.
Data decay
The rate at which contact records go wrong as people change roles, companies and numbers.
Direct dial
A phone number that rings one named person at their desk or through their own extension, without passing a switchboard.