Glossary
Lead enrichment
Enrichment turns a name and a company into a callable record: full name, title, company, verified work email, a phone that belongs to the person, and usually a professional profile link.
The order matters. Screening fit before paying to enrich avoids spending on contacts that will be discarded later, which is what keeps cost per usable contact sane.
Enrichment without verification is just guessing with extra steps. A pattern-generated email address is not a verified email address.
How we handle it
Fit is screened first, enrichment runs second, and a record is only released when name, title, company, work email and a personal phone are all present.
Related terms
Keep reading
Waterfall enrichment
Querying multiple data sources in sequence, using the next one only when the previous fails.
Bounce rate
The share of sent emails rejected by the receiving server, the headline measure of email list hygiene.
Data decay
The rate at which contact records go wrong as people change roles, companies and numbers.