Glossary
Waterfall enrichment
The short answer
A general industry term for filling missing fields through more than one quality step.
Teams use the term for a sequence that tries to complete missing information while avoiding unnecessary work.
The useful outcome is better coverage, but quality still depends on matching the information to the correct person and company.
Buyers should evaluate final connect and replacement rates rather than the number of tools behind a process.
How we handle it
LeadNumbers keeps its sourcing process confidential and measures quality by the records delivered and replaced.
Related terms
Keep reading
Lead enrichment
Adding verified contact and company detail to a record so it can actually be worked.
Bounce rate
The share of sent emails rejected by the receiving server, the headline measure of email list hygiene.
Data decay
The rate at which contact records go wrong as people change roles, companies and numbers.