Lead generation services
B2B lead generation services, without the retainer
Agency retainers
Typically $3,000 to $12,000 a month
Database seats
Roughly $100 to $200 per user per month plus credits
Delivered contacts
From $49 a month, 8 to 24.5 cents per contact
Time to first contacts
Next business day after onboarding
Detail
The three models, honestly
Appointment setting agencies take the whole job: list, calling, booking. They cost the most, take the longest to ramp, and you inherit whatever list quality sits underneath the calls.
Database platforms give your team a seat and credits. Cheap per record, but someone on your side spends hours a week building and exporting lists, and the seat is paid whether or not they do.
Delivery services sit in between. You keep the calling, you skip the list building, and you pay by volume.
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When delivery is the right pick
You already have people who can sell but they are spending the morning building lists instead of dialling.
You want predictable cost. A fixed monthly volume at a known price per contact is far easier to plan than an agency retainer with a variable meeting count.
You want to keep the conversation. Nobody represents your brand on the phone except your own team.
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When an agency is the right pick
You have nobody to make the calls and no intention of hiring. A retainer buys the capacity as well as the data.
Your sale is complex enough that a trained caller genuinely changes the outcome, and your average contract value can absorb the cost per meeting.
If that is you, we run a done-for-you calling option with ColdCalls.Ca at $1 per dial including the list, which is usually cheaper than a full retainer.
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What to measure whichever you choose
Cost per conversation, not cost per lead. A conversation is the first point where anything real happens.
Connect rate by segment. Under three percent on a mobile-heavy list is a data problem, not a script problem.
Time from spend to first meeting. Retainers usually take six to ten weeks. Delivered contacts can be dialled the day they arrive.
Checklist
What to insist on
Who owns the list
Ask whether you keep the data if you leave. With delivery you do.
Ramp time
Agencies need onboarding, scripting and calibration. Delivery starts next business day.
Fixed or variable cost
Volume pricing is predictable. Meeting-based pricing is not.
Brand control
Decide whether an outside team should be speaking as you.
Exit cost
Monthly volume can be paused. Retainers usually cannot.
FAQ
Questions buyers ask
Do you book meetings as well?
Not directly. Delivery supplies the contacts. If you want the calling done too, our done-for-you option runs through ColdCalls.Ca at $1 per dial including the prospect list.
How does this compare with hiring an SDR?
A loaded SDR costs several thousand a month before data and tooling. Delivery at the volume one rep can work costs $149 to $299 a month, so it is best thought of as feeding a rep rather than replacing one.
What is on every contact you deliver?
Full name, job title, company, a verified work email and a mobile number or confirmed direct dial. Most records also carry a professional profile link. Nothing is released without the phone and the email.
What happens if a number is wrong?
Flag it in the portal and a replacement is queued free of charge within fair use limits. The flag rate for your account is visible to you at all times.
Is there a contract?
No. Plans are monthly, from $49 for 200 prospects to $799 for 10,000, and you can change volume or stop at the end of any month.
Dialing partner
Do not want to make the calls yourself?
LeadNumbers builds your list. Our dialing partner ColdCalls.Ca can call it for you. North American reps with 10 or more years of B2B sales experience call in your company name, handle gatekeepers and objections, and book interested buyers straight into your calendar. One blended rate of $1 per dial, prospect data included, with 3,000 dials a month as the recommended starting point.
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