Free tool
Cost per meeting calculator
Your numbers
Mobile-first lists typically run 8 to 20 percent. Switchboard lists run 1 to 3 percent.
A trained rep with a relevant offer usually sits between 8 and 20 percent.
What it costs
$187
per booked meeting, all in, at 20 meetings a month
- Dials needed
- 1,852
- Conversations
- 167
- Prospects needed
- 618
- Calling hours
- 103 hrs
- Data spend
- $149
- Rep time spend
- $3,601
- Total monthly
- $3,750
- Per conversation
- $22.50
Data is 4.0 percent of the total. Rep time is the rest, which is why lifting connect rate beats shaving cents off the contact price.
Closest plan: Most Popular at $149 a month for 1,000 prospects.
Reading the result
What the number is telling you
Connect rate is the lever
Doubling connect rate roughly halves both the dials and the rep hours. Nothing else in the model moves the total as much, which is why the number you call matters more than the list price.
Volume follows the target
The prospect figure is derived, not guessed. If it lands between two plans, take the larger one and keep a buffer for records you flag.
Rep hours dominate
Data usually sits in single-digit percentages of total cost. A rep who spends mornings building lists is the most expensive line item on the page.
FAQ
Questions about cost per meeting
What is a good cost per meeting for outbound?
Most B2B teams land between $150 and $600 for a fully loaded cold-call meeting once rep time is counted. Data is rarely the expensive part. Rep hours usually make up 80 to 95 percent of the number, which is why connect rate matters more than the price per contact.
How do I work out how many prospects I need?
Start from your meeting target. Divide by your conversation-to-meeting rate to get the conversations you need, divide that by your connect rate to get the dials, then divide by the dials you make per contact. That final number is your monthly prospect volume.
What connect rate should I expect on mobile numbers?
Direct mobile dials typically connect at 8 to 20 percent per attempt depending on industry and calling window, against roughly 1 to 3 percent for switchboard numbers. That gap is the whole argument for mobile-first data.
Does the calculator include data cost?
Yes. It uses the LeadNumbers published plan price for the volume you need, so the data line reflects a real cost rather than an estimate.
Is this a guarantee of results?
No. It is arithmetic on the rates you enter. Use your own measured connect and conversion rates for a realistic figure, and treat the defaults as a starting point only.