Glossary
Appointment setting
The short answer
An outsourced service where callers contact prospects on your behalf and book qualified meetings into your calendar.
Appointment setters do the prospecting part of the sale: dialing, handling gatekeepers and objections, and qualifying interest before a meeting is booked.
Pricing is usually per meeting, per hour or per dial. Per dial pricing is the most transparent because you can see the activity behind every outcome.
The quality of the list and the experience of the callers decide results far more than the script.
How we handle it
LeadNumbers' dialing partner ColdCalls.Ca runs appointment setting with senior North American reps at $1 per dial, data included.
Related terms
Keep reading
Gatekeeper
The receptionist, assistant or phone menu that stands between a caller and the decision maker.
Cost per booked meeting
Total outbound cost divided by qualified meetings booked, including rep time and data.
Dials per rep per day
The realistic number of outbound calls one person can make in a working day.