Glossary
Cost per booked meeting
Total outbound cost divided by qualified meetings booked, including rep time and data.
Data is rarely the expensive part. Rep salary dominates, which is why a slightly more expensive list that doubles connect rate almost always lowers cost per meeting.
A fair calculation includes loaded rep cost for hours actually spent calling, data and tooling cost, and any agency or management overhead.
Comparing vendors on cost per contact is the wrong comparison. Compare on cost per conversation.
How we handle it
The free cost-per-meeting calculator runs the full model, including rep time, so data spend can be judged against outcomes.
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