Glossary
Cost per contact
The short answer
The effective price paid for each usable, callable record.
Headline pricing is misleading when records are unusable. A list at four cents a contact where half the numbers are switchboards costs more per usable record than a list at fifteen cents where every number is personal.
Seat-and-credit pricing hides this further, because the seat is paid whether or not anyone runs a search that month.
The honest denominator is contacts you would actually hand to a rep.
How we handle it
LeadNumbers prices per delivered contact, from about 15 cents on the smallest plan down to about 10 cents at the top of the volume range, and wrong records are replaced free.
Related terms
Keep reading
Cost per booked meeting
Total outbound cost divided by qualified meetings booked, including rep time and data.
Lead enrichment
Adding verified contact and company detail to a record so it can actually be worked.
Switchboard number
A company main line that routes to a receptionist, a queue or an automated menu instead of a person.