Glossary

Do not call (DNC)

Registries and internal lists of numbers that must not receive unsolicited sales calls.

National registries in the United States, Canada and elsewhere primarily protect consumers, with varying treatment of business-to-business calling. Internal do-not-call obligations apply regardless of registry status.

The safest operating rule is simple: honour every request immediately, record it, and never let the number back into circulation.

Compliance is a process, not a one-off scrub. It depends on suppression being applied at source on every future list.

How we handle it

Opt-out requests are honoured within one business day and are permanently suppressed across future sourcing.

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