Glossary
Intent data
Intent data ranges from first-party signals such as site visits to third-party topic surges reported by content networks. Quality and precision vary enormously between providers.
It works best as a sequencing tool. Call the whole ICP, but call the accounts with a live signal first.
It works badly as a substitute for volume. Intent-only lists tend to be small, expensive and over-contacted, because every vendor with the same feed is calling the same accounts.
How we handle it
Daily delivery gives a steady base of ICP-matched contacts, which is what intent prioritisation needs underneath it to be useful.
Related terms
Keep reading
Technographics
Data about the software and systems a company runs, used to time and frame outreach.
Cadence
The planned sequence of calls, emails and touches applied to each new contact.
Ideal customer profile (ICP)
A written definition of the companies and people worth calling, specific enough that a data engine can execute it.