Glossary
Technographics
Technographic signals come from public site tags, job posts, integrations directories and reviews. They are useful for framing a call and for spotting displacement opportunities.
They should be treated as a preference, not a hard filter. Detection is partial by nature, so a strict technographic requirement can shrink a list to nothing.
The strongest use is in the opening line, not the filter. Referencing a system someone genuinely runs earns a few more seconds of attention.
How we handle it
Stack signals inform research and messaging suggestions. Hard filtering stays on titles, industry, size, geography and keywords, because those can be verified.
Related terms
Keep reading
Firmographics
Company-level attributes used for targeting: industry, employee count, revenue, location and structure.
Intent data
Signals suggesting a company is researching a problem you solve, used to prioritise a calling list.
Ideal customer profile (ICP)
A written definition of the companies and people worth calling, specific enough that a data engine can execute it.