Glossary
Pay per lead
The short answer
A pricing model where you pay a set amount for each contact or enquiry delivered, instead of a seat or retainer.
Pay per lead aligns the invoice with what you actually receive. You know the unit cost before you start and can scale volume up or down month to month.
The catch is definition. A lead can mean a raw record, a screened contact with a working number, or a qualified enquiry. Prices only compare when the definition matches.
Always ask what happens to a lead that turns out wrong. A replacement policy is what separates a real per lead price from a per row price.
How we handle it
LeadNumbers prices per screened contact, from 10 cents each, and replaces wrong records free.
Related terms
Keep reading
Cost per contact
The effective price paid for each usable, callable record.
Cost per booked meeting
Total outbound cost divided by qualified meetings booked, including rep time and data.
Aged leads
Contacts that were collected weeks or months ago and are resold at a discount, usually with a high share of dead numbers.