Glossary
White label lead delivery
Agencies resell lead supply inside retainers. White labelling keeps the client relationship clean and the margin invisible.
The requirements are unglamorous: per-client profiles, separate delivery destinations, branded files and no provider branding in anything the end client sees.
The commercial question is the floor. A per-client minimum volume is what makes the unit economics work for both sides.
How we handle it
Agency workspaces carry per-client profiles, separate delivery and branded batches, with a monthly workspace fee plus a discounted seat per client.
Related terms
Keep reading
Cost per contact
The effective price paid for each usable, callable record.
Ideal customer profile (ICP)
A written definition of the companies and people worth calling, specific enough that a data engine can execute it.
Suppression list
Records you never want contacted, including customers, live opportunities, partners and opt-outs.