Glossary
White label lead delivery
The short answer
Supplying prospect batches under an agency's own brand rather than the data provider's.
Agencies resell lead supply inside retainers. White labelling keeps the client relationship clean and the margin invisible.
The requirements are unglamorous: per-client profiles, separate delivery destinations, branded files and no provider branding in anything the end client sees.
The commercial question is the floor. A per-client minimum volume is what makes the unit economics work for both sides.
How we handle it
Agency workspaces carry per-client profiles, separate delivery and branded batches, with a monthly workspace fee plus a discounted seat per client.
Related terms
Keep reading
Cost per contact
The effective price paid for each usable, callable record.
Ideal customer profile (ICP)
A written definition of the companies and people worth calling, specific enough that a data engine can execute it.
Suppression list
Records you never want contacted, including customers, live opportunities, partners and opt-outs.