Pay per lead
Pay per lead, at a rate you can forecast
The short answer
Pay per lead means the price is attached to the record, not to a seat, a credit pack or a retainer. At LeadNumbers the rate is 15 cents per contact at 500 a month and falls to 10 cents at 5,000 a month. Every contact is screened against your ideal customer profile and carries a mobile number or direct dial, so what you pay per lead is also what you pay per callable lead.
Rate card
Your rate per lead by monthly volume
| Leads per month | Monthly total | Rate per lead |
|---|---|---|
| 500 | $75 | 15¢ |
| 1,500 | $195 | 13¢ |
| 3,000 | $360 | 12¢ |
| 5,000 | $500 | 10¢ |
| 10,000 | $1,000 | 10¢ |
| 25,000 | $2,500 | 10¢ |
Commitment savings sit on top: quarterly billing takes 10% off the rate and annual takes 20% off.
Compare
Pay per lead, per seat, or per appointment
Per lead, here
Cents per screened callable contact, delivered daily, wrong records replaced free. Best when you already have reps or a dialing partner.
Per seat database
Thousands a year for search access and credits, plus the rep hours spent filtering and exporting. The real cost per usable contact is rarely the sticker price.
Per appointment agency
$100 to $800 per booked meeting. Predictable outcomes, far less volume, and you never own the underlying data.
FAQ
Pay per lead, answered plainly
What does pay per lead mean?
You pay a fixed amount for each lead delivered instead of a retainer, an agency fee or a per-seat licence. At LeadNumbers the rate runs from 15 cents down to 10 cents per contact depending on monthly volume.
What counts as a lead?
A decision maker matching your ideal customer profile, with a mobile number or direct dial, a checked work email, job title, company, industry and LinkedIn profile where one exists. Records that fail a check are not counted or charged.
Is this pay per lead or pay per appointment?
Pay per lead. You get callable contacts at a fixed cost. If you want the calls made too, the dialing partner ColdCalls.Ca works at $1 per dial including the list.
Is there a minimum?
500 leads a month, which is $75. You can change volume every month in steps of 250, up to 25,000.
What if a lead is unusable?
Flag it and a replacement is queued at no cost, within fair-use limits. You are not paying for a wrong number.
How does this compare to pay per lead agencies?
Agencies usually charge $20 to $150 per qualified lead because a human qualifies each one. This is raw callable contact data at cents per record, so it suits teams that already have reps or a dialing partner.