Pay per lead
Pay per lead, at a rate you can forecast
The short answer
Pay per lead means the price is attached to the record, not to a seat, a credit pack or a retainer. At LeadNumbers the rate is 15 cents per contact at 500 a month and falls to 10 cents at 5,000 a month. Every contact is screened against your ideal customer profile and carries a mobile number or direct dial, so what you pay per lead is also what you pay per callable lead.
Rate card
Your rate per lead by monthly volume
| Leads per month | Monthly total | Rate per lead |
|---|---|---|
| 500 | $75 | 15¢ |
| 1,500 | $195 | 13¢ |
| 3,000 | $360 | 12¢ |
| 5,000 | $500 | 10¢ |
| 10,000 | $1,000 | 10¢ |
| 25,000 | $2,500 | 10¢ |
Commitment savings sit on top: quarterly billing takes 10% off the rate and annual takes 20% off.
Industries and countries
Pay-per-lead pricing across industries and countries
The price stays predictable whether you target a specialist industry, one country or several regions. Open any market below to see how its ideal customer profile is defined.
Popular industries
View all industriesIndustry
SaaS companies
Daily lead delivery for SaaS sales teams. Decision makers matched to your ICP, each with a verified work email and a mobile number or direct dial, replaced free if wrong. Plans from $75 a month.
500 for $75/month
5,000 for $500/month · 10¢ each
Industry
Staffing firms
Daily hiring-manager and HR leads for staffing agencies, each with a verified work email and a mobile number or direct dial. Built to your vertical and territory, wrong records replaced free.
500 for $75/month
5,000 for $500/month · 10¢ each
Industry
Medical clinics
Daily medical clinics prospect lists built to your ideal customer profile. Every contact carries Practice Owner-level detail, a checked work email and a mobile number or direct dial, with wrong records replaced free. Plans from $75 a month.
500 for $75/month
5,000 for $500/month · 10¢ each
Industry
HVAC
Daily hvac contractors prospect lists built to your ideal customer profile. Every contact carries Owner-level detail, a checked work email and a mobile number or direct dial, with wrong records replaced free. Plans from $75 a month.
500 for $75/month
5,000 for $500/month · 10¢ each
Industry
Property management
Daily property management companies prospect lists built to your ideal customer profile. Every contact carries Owner-level detail, a checked work email and a mobile number or direct dial, with wrong records replaced free. Plans from $75 a month.
500 for $75/month
5,000 for $500/month · 10¢ each
Industry
Agencies
Daily marketing agencies prospect lists built to your ideal customer profile. Every contact carries Founder-level detail, a checked work email and a mobile number or direct dial, with wrong records replaced free. Plans from $75 a month.
500 for $75/month
5,000 for $500/month · 10¢ each
Popular countries
View all countriesCountry
United States
United States B2B lead delivery with strong mobile coverage. State, metro and radius targeting, verified work emails, daily delivery from $75 a month.
500 for $75/month
5,000 for $500/month · 10¢ each
Country
Canada
Canadian B2B lead delivery with province, metro and bilingual market targeting. Verified work emails and mobile numbers, delivered every business day from $75 a month.
500 for $75/month
5,000 for $500/month · 10¢ each
Country
United Kingdom
United Kingdom B2B lead delivery with strong mobile coverage, region and city targeting, verified work emails and daily pacing. Plans from $75 a month.
500 for $75/month
5,000 for $500/month · 10¢ each
Country
Australia
Australian and New Zealand B2B lead delivery, state and metro targeted, with verified work emails and mobile numbers, paced daily across business days.
500 for $75/month
5,000 for $500/month · 10¢ each
Country
Germany
Buy German B2B leads delivered every business day. Decision makers in Berlin, Munich, Hamburg, Frankfurt, Cologne, Stuttgart, Düsseldorf with a checked work email and a mobile number or direct dial, priced from $75 a month and replaced free when wrong.
500 for $75/month
5,000 for $500/month · 10¢ each
Country
Ireland
Buy Irish B2B leads delivered every business day. Decision makers in Dublin, Cork, Galway, Limerick with a checked work email and a mobile number or direct dial, priced from $75 a month and replaced free when wrong.
500 for $75/month
5,000 for $500/month · 10¢ each
Pricing is based on monthly volume, not the market you choose. Every industry and country uses the same live rate card, with quarterly and annual savings available.
Compare
Pay per lead, per seat, or per appointment
Per lead, here
Cents per screened callable contact, delivered daily, wrong records replaced free. Best when you already have reps or a dialing partner.
Per seat database
Thousands a year for search access and credits, plus the rep hours spent filtering and exporting. The real cost per usable contact is rarely the sticker price.
Per appointment agency
$100 to $800 per booked meeting. Predictable outcomes, far less volume, and you never own the underlying data.
FAQ
Pay per lead, answered plainly
What does pay per lead mean?
You pay a fixed amount for each lead delivered instead of a retainer, an agency fee or a per-seat licence. At LeadNumbers the rate runs from 15 cents down to 10 cents per contact depending on monthly volume.
What counts as a lead?
A decision maker matching your ideal customer profile, with a mobile number or direct dial, a checked work email, job title, company, industry and LinkedIn profile where one exists. Records that fail a check are not counted or charged.
Is this pay per lead or pay per appointment?
Pay per lead. You get callable contacts at a fixed cost. If you want the calls made too, the dialing partner ColdCalls.Ca works at $1 per dial including the list.
Is there a minimum?
500 leads a month, which is $75. You can change volume every month in steps of 250, up to 25,000.
What if a lead is unusable?
Flag it and a replacement is queued at no cost, within fair-use limits. You are not paying for a wrong number.
How does this compare to pay per lead agencies?
Agencies usually charge $20 to $150 per qualified lead because a human qualifies each one. This is raw callable contact data at cents per record, so it suits teams that already have reps or a dialing partner.
Compare options
The four ways to fill a pipeline
Prospecting database seat
$99 to $1,500 per seat per month, usually billed annually
Teams with someone who genuinely enjoys building and cleaning lists
Prospects delivered daily
From $75 a month
Teams whose reps should be calling, not researching
Appointment setting
$100 to $800 per booked meeting, often with a monthly minimum
Teams with closers but nobody prospecting
Managed outbound
$3,000 to $12,000 a month, usually on a three to six month term
Teams building an outbound motion from zero